Travis Smith observes real games as a fake fan—to understand behavior in context and seek improvements for the next one. You get a detailed report 24 hours later.
Data Collected
To blend in with the crowd, several data points will be collected via cell phone with photos and a note-taking app. The full scope of the project will be decided in the initial meeting, but areas of attention will include:
- Traffic Flow (In & Out)
- Parking & Tailgating Experience
- Security and Ticketing
- Concession Quality, Service, Stopwatch Speed
- Cleanliness
- Crowd Management/Behavior
- Marketing and In-Game Presentation Feedback (observe fans reactions)
- Website and App Reliability
- In-Game Fan Feedback
Overnight Report
Immediately after the game, Travis will begin working on and turning in a final report to help the client reflect by the next morning.
Sports Biz Indy with Travis Smith 